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In late 2009, the slogan was changed again to "Because we're worth it" following motivation analysis and work into consumer psychology of Dr. The shift to "we" was made to create stronger consumer involvement in L'Oréal philosophy and lifestyle and provide more consumer satisfaction with L'Oréal products.L'Oréal also owns a Hair and Body products line for kids called L'Oréal Kids, the slogan for which is "Because we're worth it too".In 2010, significant growth occurred at Indonesia with 61 percent increase of unit sales or 28 percent of net sales.On 11 February 2014 it was announced that L'Oreal had sealed a deal worth €3.4bn to buy back 8% of its shares from Swiss consumer goods giant Nestle.The holidays are over, but that doesn't mean you can't still rock a serious red — just make it a brighter candy apple shade with a pretty satin finish.And be sure to use a lip scrub beforehand — flaky skin and red lipstick don't mix well.Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.

Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; in 2005 one was established in Shanghai, China, and one in India.A future facility in the US will be in Berkeley Heights, New Jersey.As a result of the deal, Nestle's stake in L'Oreal will be reduced from 29.4pc to 23.29pc while the Bettencourt Meyers family's stake will increase from 30.6pc to 33.2pc.Nestle has owned a stake in L'Oreal since 1974 when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oreal and world's richest woman, who was trying to prevent the French state's intervention in the company.

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